Accessed: 02.05.2020
This campaign was designed to motivate mothers to wash their own hands with soap and to encourage their children to do the same. The campaign involved framing handwashing with soap without using the word "germs" and to frame the discussion as a matter of good manners which w...ill help ensure the success of their children. On the part of the children, it was framed as getting rid of "disgusting" dirt on their hands. Mothers who undertook to participate were labeled "SuperAmmas."
This website offers information about the entire campaign - development/creation, implementation, and evaluation.
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El documento contiene los criterios técnicos y procedimientos para el cuidado y autocuidado de la salud mental de la población, pacientes con COVID-19 y sus familiares, así como de la población en situación de vulnerabilidad
Esta publicación pertenece al compendio Publicaciones Minsa sobre CO...VID-19
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