The overall goal of this strategy is to ensure accurate understanding of the benefits of covid-19 vaccination and alleviate apprehension about the vaccine, to ensure its acceptance and encourage uptake across various audiences. Objectives x Create demand, promote acceptability and accessibility of COVID-19 vaccine among at least 90% of the general public. x Develop appropriate messages and identify channels to communicate the potential benefits and risks of the vaccine to all concerned parties, including decision-makers at all levels. x Provide timely and accurate information to address misinformation, rumors and other crisis situations. x Effectively mobilize and empower communities to ensure participation and ownership of the vaccination process x Strengthen communication mechanisms and partnerships among key stakeholders to support the national communication effort.